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, - October 14, 2016

Not able to come to &THEN this year? No problem…catch some of the content LIVE!

By Jill Fecher, Vice President, Client Services, FARM DMA’s annual &THEN event is coming up this week in Los Angeles on Oct. 16-18. In the past, you always had to be present at the conference to gain the industry insights...

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, , - October 14, 2016

Mapping the Consumer Journey with Quantifiable Creativity (or How to Get More Results with Less Marketing Spend)

Sean Shoffstall is GM/VP of Marketing at Mapp Digital All marketers who attend DMA’s &THEN strive to achieve the next click, impression, download, and if they’re lucky enough, a successful conversion through their digital outreach. However, marketers are becoming ever...

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, - October 12, 2016

Short Video or Long Video? Depends on Your Brand’s Goals

Consumers used to skipping pre-roll ads on YouTube videos have encountered a new enemy: mandatory watching. Designed as a counterpunch to AdBlock and other avoidance strategies, forced impressions have not been so popular. Geico’s award-wining mini-ads took a much more...

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, - October 11, 2016

Attend a “Creative Town Hall Meeting” in Monday Afternoon Ignition Session on October 17

Otis Maxwell is a Copywriter at Otis A. Maxwell Advertising Last year I was asked to lead a creative session that had been popular for several years at the DMA annual conference. It was called “The Devil in the Details”...

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, , - October 11, 2016

Cassidy Blackwell and the Future of Content

The story of Cassidy Blackwell is a quintessential blogger success story and evidence about how well she understands content in the digital age. Her blog, Natural Selection, focused on a subject she was passionate about: natural hair. Because of her...

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, - October 10, 2016

Email: The Backbone of Engagement

In today’s marketing world, there are an overwhelming number of tools to connect with customers. But one tool, the email campaign, is like the Swiss army knife for marketers. In the DMA &THEN session “Engaging Customers from Acquisition to Advocacy,”...

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, - October 10, 2016

Data Fills in the Blanks for Advertisers and Marketers

By Kevin Dean, President and General Manager of Targeting, Experian Marketing Services Data. One of the few words in the dictionary that can cause marketers to be filled with excitement and suffer from massive headaches at the same time. There’s...

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, - October 10, 2016

Connecting with Cord Cutters through Relational Advertising

Have you heard of cord cutters? A Cord cutter is someone who has stopped paying for expensive cable TV and instead uses an Internet-based service to get on-demand television programming. They don’t believe in paying to access television networks —...

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, - October 8, 2016

Three Steps to Turn Your Direct Mail Operations In to a Profit Center

Pamela Spain is Vice President, Enterprise Accounts at ‎InnerWorkings Snarled deadlines, and a mercurial, difficult-to-navigate postal service. Managing an effective direct mail program introduces countless challenges. Fortune 500 companies are charged with creating attention-grabbing campaigns and tracking mail as it...

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, - October 7, 2016

Top Three Tips For Improving Your Content Marketing

With a growing number of content marketing options to choose from, today’s marketers must be extremely selective about how to allocate funds, as well as which channels to scale. In order to produce unique campaigns that target specific audiences across...

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