1  PROGRESSIVE DATA-DRIVEN THINKING

Data is defining next generation marketing. &THEN is the only conference to put data first and provide unparalleled access to how the latest data strategies are transforming marketing today.  You’ll be surrounded by your peers – a global community of incredibly smart marketers discussing what they’re currently doing and what they need from tomorrow’s tools they’re using to drive results.

2 TECH INNOVATIONS AND DATA PLATFORMS REVEALED

You don’t want to get left behind. &THEN addresses what’s now and what’s next in marketing so that you — and your organization — are prepared to lead. AI, IoT, cloud-based computing, ML, VR — we have you covered. Visit our new “Experience Zone” for panels, demos, and sponsor activations featuring the tech innovations and data platforms driving modern marketing.

3 CONTENT TO REDEFINE MARKETING

Expect to learn from the brightest marketing minds. &THEN has over 100 compelling sessions ranging from keynotes to hands-on workshops covering creativity to analytics, retail to healthcare and so much more. You’ll learn from IBM, 1-800-Flowers, Deloitte, Hershey’s, Toyota, and Petco; you’ll walk away with actionable insights to elevate your business – and accelerate your career.

4 NETWORKING WITH PURPOSE

You go to &THEN to do business. &THEN has dedicated time for you to interact with marketers from around the world. You’ll be side-by-side with like-minded attendees, making meaningful connections to help shape your future. Expect to make dozens if not hundreds of meaningful connections that will directly impact your ROI for attending.

5 NEW ORLEANS – ENOUGH SAID.

Great marketing is inspiring. &THEN takes place in vibrant, soulful New Orleans. Immerse yourself in its colorful culture and cuisine. Whether you take in a jazz show, indulge in some unique fine dining, or stroll through the Garden District, make your time here memorable and get inspired.

This article is brought to you by &THEN, DMA’s annual event. Click here to join the leaders of the marketing community and explore how data transforms marketing in New Orleans, October 8-10.