Download The App October 9-10, 2017
New Orleans, LA

The Center Of It All

The Hub Stage

In the center of the Experience Zone is The HUB, the Home Base of &THEN. Think of The Hub as an “Arc Reactor” for the marketing world. It converts the traditional trade show into an electrified, powerful, dynamic hot spot of clarity and energy. It’s where exhibits are located, TED-style talks take place, teams can connect, high-energy networking happens, and special events engage. Look out elsewhere in this book for what is happening when – and don’t miss out!

IMPACT SESSIONS

Sunday, October 16th

3:30PM – 4:00PM | New Age of Video Storytelling: Engagement & Monetization

Snapchat users will upload 10 Billion+ videos today. Consumers now spend more time with video than TV. 2/3 of agencies and brands are shifting budget away from TV to video…Learn More

4:30PM – 4:55PM | The Innovation Awards Ceremony

Innovation has led to Illumination. The judging is done, and it’s time for these marketing technology geniuses to claim their prize. Join Scott Brinker, leading marketing technology thought leader, as he presents the 2016 Innovation Awards!…Learn More

Monday, October 17th

9:30AM – 10:00AM | The Science of Creativity

“Creativity is intelligence having fun”, according to Albert Einstein, who certainly knew a thing or two about it. But, whether you talk about intelligence and fun, art and science, or head and heart, it seems that there is a duality to creativity that is nigh on impossible to separate. But we’re going to try! Learn More

10:30AM – 10:55AM | Hacking Marketing: The Amazing Convergence of Marketing & Software

Do you sometimes feel like you’re drowning in marketing software? If you could channel Dr. McCoy from Star Trek, would you find yourself blurting out in frustration, “Damn it, Jim, I’m a marketer not an IT architect!” You’re not alone…Learn More

11:30AM – 11:55AM | Millennials Require Digital Marketers to Learn New Tricks

Digital marketing strategies developed to engage baby boomers (and even Generation X) need to be rethought to effectively engage the largest working generation in the US today: millennials. Tech savvy and always connected, millennials demand speed, convenience, and relevance when engaging with their favorite brands…Learn More

1:00PM – 1:30PM | YouthNation: Why Millennials Are In the Driver’s Seat Of the Future Of American Business

Learn from YouthNation author Matt Britton (Founder and CEO, MRY) why youth culture is the future of the American Business landscape, the old marketing models are over, and the status quo is dead. Learn More

1:45PM – 2:10PM | How eHarmony Uses Twitter to Form a Live Connection with Customers

Follow as we explore how a leading dating website leveraged Twitter’s unique targeting and ad formats to drive traffic and new members to their platform. Learn More

2:45PM – 3:10PM | First Impressions: The Power of an Amazing Welcome Email

We all know that first impressions are the most lasting ones, and a well-crafted welcome campaign is proven to increase engagement levels with subscribers and customers — at one of the most crucial points in the relationship…Learn More

3:30PM – 4:00PM | A Brief History of Digital Marketing: The Revolution of Big Data

4:30PM – 4:55PM | Putting the Gamer First: Solutions to High-End PC Gaming Systems for 20 Years

Frank Azor, General Manager, XPS and Alienware, has been at Alienware for nearly its entire history. As Alienware celebrates its 20th anniversary as a pioneer in specialty PC gaming systems featuring performance, reliability and iconic design, Frank will talk about placing customers first by offering innovative solutions targeted at gamers looking for the best PC gaming and VR experiences…Learn More

Tuesday, October 18th

9:30AM – 10:00AM | Emotional Storytelling through Targeted Branded Entertainment

4:30PM – 4:55PM | Email Marketing & Deliverability Myth Busters

Learn what some of the biggest mistakes commonly committed in email marketing are, how to avoid the pitfalls and the maneuvers necessary to turn insight into action that drives results…Learn More

11:30AM – 11:55AM | Extra Space Storage Uses Context to Take Email Outside the Box

Storage is a unique product that people often know little about until a need for extra space arises. Furthermore, the need for storage is typically triggered by a life transition such as marriage or divorce, a new child, or the passing of a loved one. Because of this, the first touch with new customers is critical…Learn More

1:00PM – 1:30PM | Cybersecurity: Siloing, Numbness, and Enterprise Risk

Data is a company’s greatest asset. Used to predict customer behavior, that same data in the hands of a cyber criminal can have shocking implications. Regardless of your industry or geography, whether your role is marketing or IT, protection of what is most important to you remains crucial to manage your company’s enterprise risk…. Learn More

1:45PM – 2:10PM | How Twitter’s New Dynamic Ads Drive Conversions in the Moment

2:20PM – 3:25PM | Hot Zone Battleground Competition

See the best and brightest as five top-voted early-stage adtech and martech startups compete for pilots and prizes in this final round of the Hot Zone startup competition. You’ll hear them pitch their products and services to a panel of industry judges, and get the opportunity to ask each startup the questions you need to have answered…Learn More

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